There are a lot of factors that determine what you can earn per impression and really there is no accurate answer to that question. Earnings fluctuate continually thanks to the nature of the dynamic auction, so even historic, site-specific data won't really answer your question.
The average earnings across the whole of the Google Publisher Network is often said to be $1 per 1,000 ad impressions. Only Google really know how accurate that figure is, but if it were correct and your site performed to that average then you would receive $100 for your 100,000 ad impressions.
That average isn't a very good indicator though. In practice performance varies hugely from one site to the next. The only real way to know is to run adsense on your site, but you can get a good understanding of how your site might compare to that average by understanding the most important variables that impact performance:
Click Through Rate (CTR) : Most AdSense bids are per click, so the Click Through Rate of your ad units has a huge impact on revenue performance. Units that are in positions where they attract few clicks will have drastically different performance to those with high CTRs.
Your topic/niche : Most AdSense ads are contextually targeted. This means that AdSense will select ads that are related to the content of your page. AdSense is an auction, so different niches will attract different levels of bid. For instance, content about car buying or loans is likely to attract higher bids than content about your cat.
Geography of users : Advertisers pay different amounts to reach customers in different regions. Users in the “tier 1” countries; USA, Canada, UK are generally require higher bids to target than in other countries.
Ad unit size : Advertisers prefer certain ad sizes . Less common formats tend to attract less bids, and large formats tend to attract higher bids. The same ad shown to the same user can achieve very different final rates across different ad unit sizes due thanks to the effect of upwards price pressure in more competitive auctions. Don't get this factor confused with the ad unit impact on CTR, CTR and Demand can be separate issues.
Visitor behaviour and demographics : In addition to contextual targeting, Advertisers can target by user demographics and behaviour (retargeting). Having a valuable audience who shop online can push up rates thanks to the extra bids and auction pressure these methods introduce.
How good your site is: If you have a site that advertisers want to be see on, then you might also attract placement targeted ads. These ads, specifically targeted at your website, can be very effective in increasing demand and help pushing up rates.
These are just the main factors, there are others. This makes it hard to give an answer to "what will I earn?" that has any value.
The average earnings across the whole of the Google Publisher Network is often said to be $1 per 1,000 ad impressions. Only Google really know how accurate that figure is, but if it were correct and your site performed to that average then you would receive $100 for your 100,000 ad impressions.
That average isn't a very good indicator though. In practice performance varies hugely from one site to the next. The only real way to know is to run adsense on your site, but you can get a good understanding of how your site might compare to that average by understanding the most important variables that impact performance:
Click Through Rate (CTR) : Most AdSense bids are per click, so the Click Through Rate of your ad units has a huge impact on revenue performance. Units that are in positions where they attract few clicks will have drastically different performance to those with high CTRs.
Your topic/niche : Most AdSense ads are contextually targeted. This means that AdSense will select ads that are related to the content of your page. AdSense is an auction, so different niches will attract different levels of bid. For instance, content about car buying or loans is likely to attract higher bids than content about your cat.
Geography of users : Advertisers pay different amounts to reach customers in different regions. Users in the “tier 1” countries; USA, Canada, UK are generally require higher bids to target than in other countries.
Ad unit size : Advertisers prefer certain ad sizes . Less common formats tend to attract less bids, and large formats tend to attract higher bids. The same ad shown to the same user can achieve very different final rates across different ad unit sizes due thanks to the effect of upwards price pressure in more competitive auctions. Don't get this factor confused with the ad unit impact on CTR, CTR and Demand can be separate issues.
Visitor behaviour and demographics : In addition to contextual targeting, Advertisers can target by user demographics and behaviour (retargeting). Having a valuable audience who shop online can push up rates thanks to the extra bids and auction pressure these methods introduce.
How good your site is: If you have a site that advertisers want to be see on, then you might also attract placement targeted ads. These ads, specifically targeted at your website, can be very effective in increasing demand and help pushing up rates.
These are just the main factors, there are others. This makes it hard to give an answer to "what will I earn?" that has any value.
No comments:
Post a Comment